PENGARUH MINAT BELI MASYARAKAT TERHADAP DISKON SHOPEE, KUALITAS PRODUK DAN HARGA BAGI PENGGUNA SHOPEE (Study Kasus Bagi Pengguna Shopee di Sragen)
نویسندگان
چکیده
ABSTRACT
 
 The purpose of the study is to find out: (1) effect Shope Discounts on buying interest in Sragen City, (2) Effect Product Quality at Shopee, (3) Price interest, (4) Discounts, quality and prices Shopee. This a quantative with data obtained by as many 100 respondents from questionnaire. conclusions this are: results t test (partial) show that discounts product have significant while price does not interest. f (simultaneously) result discounts,
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ژورنال
عنوان ژورنال: Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik
سال: 2022
ISSN: ['2088-1894', '2715-9671']
DOI: https://doi.org/10.37606/publik.v9i4.454